No wonder Mennens Groningen operates around the clocklevating the customer experience.

In the competitive market for generic products, top notch service is what wins customer’s hearts.

“Everything we deliver needs service and inspection on a regular basis, so every tailor-made crane or steel wire rope we sell could be the beginning of a long-lasting relationship with the customer. In a business with low margins and tough competition, that’s how we survive,” says David Posthumus, Managing Director of Mennens Groningen in the Netherlands.

Looking beyond physical products and shaping the offering around the customer’s needs is nothing new for Mennens. Formerly a leading ship supplier, the company changed its focus decades ago to become a specialist in steel wire rope, fall-protection and hoisting and lifting equipment. Cranes are tailored to the customer’s specifications, but even a high-quality bespoke indoor crane is relatively similar to competitors’ products. So as for many of Axel Johnson International’s companies, it’s experience, problem-solving capability, and level of service that determine business success.

Mennens makes good use of its century-long experience. Thanks to its solutions-oriented people, it can also offer highly advanced niche products. One example is a crane that is safe to use in flammable environments like the oil and gas industry. Another is clean-room cranes, which meet the strict demands of the food, electronics, pharmaceutical, and aviation industries. “Since there are no standard solutions, we depend on skilled, driven engineers,” David says. “Knowing that people are proud to work here makes me very satisfied.”

Everything we deliver needs service and inspection on a regular basis, so every tailor-made crane or steel wire rope we sell could be the beginning of a long-lasting relationship with the customer.

Specially adapting and safety testing steel wire rope is one of Mennen’s offers.